Investment success doesn’t always follow other triumphs

Denver Business Journal (October 2009) Author: Mark R. Brown, CFP®

Buy low, sell high. Easy, right? Then why does the average investor consistently underperform the market? Blame thousands of years of evolution. When faced with a complex problem that involves uncertainty, such as investing, we tend to process the information by breaking it down using heuristics, or simple rules of thumb. Read entire article…

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